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The Chief Storyteller

Publicity means growth. Unlock the power of the press with Guardian business journalist Jon Card

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Become the CHIEF STORYTELLER for Your Company

Company founder? CEO? MD? It's time for you to become the Chief Storyteller for your business.

The Chief Storyteller course will help you build a powerful story for your company which you're confident to tell to the world.

It'll also provide you with the resources and understanding you'll need to gain the kind of top-tier media coverage that will help you grow your company.

Led by Guardian business journalist Jon Card, The Chief Storyteller is a video-led course with a supporting workbook, in-depth articles and interactive quizzes, all designed to help you get to grips with the media - FAST.

Save thousands in agency fees & make yourself a friend to the press with eight easy-to-follow video lessons, using the supporting course materials to strengthen your knowledge and secure your company's ongoing press coverage.

Sign up below for unlimited access to The Chief Storyteller - we look forward to seeing your name in lights.


Meet your course host: Guardian business journalist Jon Card

Find out more about The Chief Storyteller course from Guardian business journalist Jon Card


"This course was amazing. Since we've been following Jon's techniques, we've been covered in the Telegraph, in the Guardian, on CNN, the BBC and more."

- Caspar + Nichola Craven, Adventurers & Co-Creators, The Brave You

"Highly recommended; we're already getting press having followed some of the basic rules - which didn't seem so basic until Jon pointed them out."

- Charlie Blair, MD, Gravitricity

"The content in this class helps you understand how the media machine works and how you can deliver your message as effectively as possible. A must."

- Andy Ling, CEO, Perpetual V2G Systems


"Jon's clear and helpful insight into the world of getting coverage for businesses is invaluable. I'd recommend this to any entrepreneur, PR company or business wanting to work out how to efficiently and effectively connect with the media - this is essential."

- Sophie Devonshire, CEO, The Caffeine Partnership

"This has paid for itself several times over - solid, candid advice. I'd highly recommend Jon's courses to all business owners who are looking to grow."

- Carl Reader, Founder, #BeYourOwnBoss movement & Chairman, business advisory firm d&t

Your Instructor


Jon Card
Jon Card

Jon Card writes about business and enterprise for the Guardian, Telegraph & Times and also works with Innovate UK to help entrepreneurs gain press. Jon is founder of Chief Storytellers and the How to Make Your Company FAMOUS live training day, which regularly sells out in the UK. In 2019, Jon launched Chief Storytellers online to help ambitious leaders worldwide gain control over their stories and DIY their own, successful media campaigns.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!